Dragon Alley Reka Bentuk Identiti Jenama oleh Tian Liu and Jiayi Chen

Reka bentuk Dragon Alley Reka Bentuk Identiti Jenama oleh Tian Liu and Jiayi Chen ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2021

Dragon Alley Reka Bentuk Identiti Jenama

oleh Tian Liu and Jiayi Chen

Klien: Evil Design Studio

Pemenang A' Design Award Gangsa dalam Kategori Grafik

9,026

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #111593

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Dragon Alley Reka Bentuk Identiti Jenama

Dragon Alley merupakan reka bentuk identiti jenama yang dicipta untuk sebuah restoran hot pot dan bilik teh yang bersebelahan dengannya. Identiti ini dibina berdasarkan idea dualisme yang diambil daripada mitologi Cina. Identiti restoran mengekspresikan pelepasan melalui motif kilat guruh, latar belakang hitam bertona dakwat dan bentuk huruf yang tegas. Identiti bilik teh pula mengekspresikan keterkawalan melalui motif tercetus daripada awan, tona kertas semula jadi dan bentuk yang lebih lembut. Aksen emas beransur menghubungkan kedua-dua identiti tersebut. Aplikasinya termasuk kad perniagaan, menu, poster, pembungkusan dan peralatan hidangan.

Pengiktirafan

Mengenai A' Design Award Gangsa

Dragon Alley Reka Bentuk Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Dragon Alley Reka Bentuk Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Dragon Alley Reka Bentuk Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Dimensi & Pembungkusan: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Tag: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Teknologi Pengeluaran: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Cabaran Reka Bentuk: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Penyelidikan: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Inspirasi: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Tempoh Projek: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Aliran Operasi: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Ahli Pasukan: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Kredit Imej: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.