Reka bentuk Chinese Mooncake Pembungkusan Kotak Hadiah oleh Litete Brand Design ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Emas yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

EmasPembungkusan· 2021

Chinese Mooncake Pembungkusan Kotak Hadiah

oleh Litete Brand Design

Klien: Litete Brand Design

Pemenang A' Design Award Emas dalam Kategori Pembungkusan

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Reka Bentuk

Mengenai Chinese Mooncake Pembungkusan Kotak Hadiah

Chinese Mooncake ialah kotak hadiah yang direka untuk kuih bulan yang dihadiahkan semasa Perayaan Kuih Bulan (Pertengahan Musim Luruh). Kotak luar mengikuti bentuk kotak makanan tradisional Cina. Ilustrasi bergaya sulaman memaparkan pemandangan dari udara sebuah jamuan Dinasti Tang, termasuk seni bina kayu dan para penari. Setiap bahagian ilustrasi dipisahkan melalui pemotongan acuan (die-cutting) dan kemudian dicantumkan semula, menjadikan pembungkusan ini memperoleh kedalaman dan lapisan. Kotak dalaman mempersembahkan gerakan tarian daripada Rainbow Skirt and Feather Coat, digabungkan dengan warna klasik Cina seperti ungu diraja dan hijau buluh.

Pengiktirafan

Mengenai A' Design Award Emas

Chinese Mooncake Pembungkusan Kotak Hadiah ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Chinese Mooncake Pembungkusan Kotak Hadiah diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Chinese Mooncake Pembungkusan Kotak Hadiah mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
Dimensi & Pembungkusan: Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm
Tag: Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
Teknologi Pengeluaran: The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
Cabaran Reka Bentuk: The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
Penyelidikan: The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
Inspirasi: In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
Tempoh Projek: The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
Aliran Operasi: The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
Paten: Copyrights belong to Langcer Lee, 2020.
Ahli Pasukan: Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao
Kredit Imej: Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.