Jie Yi Couture Identiti Jenama oleh Yiwen Tu

Reka bentuk Jie Yi Couture Identiti Jenama oleh Yiwen Tu ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Besi yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

BesiGrafik· 2021

Jie Yi Couture Identiti Jenama

oleh Yiwen Tu

Klien: Jie Yi Couture Studio

Pemenang A' Design Award Besi dalam Kategori Grafik

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Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #109125

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

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Reka Bentuk

Mengenai Jie Yi Couture Identiti Jenama

Jie Yi Couture ialah identiti jenama yang dicipta untuk sebuah studio couture di Shanghai. Aksara Cina Jie bermaksud menyelesaikan dan mengurai, manakala Yi bermaksud satu, kesatuan dan keselarasan. Logo ini dibina menggunakan tipografi Cina, dan sebahagian daripada aksara tersebut digantikan dengan simbol manekin dan gunting. Lakaran pembuatan pola membentuk elemen visual utama, dengan garisan, lengkung dan catatannya mencipta corak yang terperinci. Identiti ini diaplikasikan pada pembungkusan yang ditawarkan dalam pelbagai saiz. Reka bentuk ini menyampaikan kemahiran seni dan perkhidmatan penjahitan separa tersuai.

Pengiktirafan

Mengenai A' Design Award Besi

Jie Yi Couture Identiti Jenama ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Jie Yi Couture Identiti Jenama diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Jie Yi Couture Identiti Jenama dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Dimensi & Pembungkusan: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tag: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Teknologi Pengeluaran: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Cabaran Reka Bentuk: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Penyelidikan: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspirasi: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Tempoh Projek: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Aliran Operasi: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Ahli Pasukan: Independent
Kredit Imej: Yiwen Tu, 2020