IBIS Bread Culinary Explorers Penjenamaan Semula oleh Wolkendieb Design Agency

Reka bentuk IBIS Bread Culinary Explorers Penjenamaan Semula oleh Wolkendieb Design Agency ialah pemenang yang sangat dihormati bagi 2021 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2021

IBIS Bread Culinary Explorers Penjenamaan Semula

oleh Wolkendieb Design Agency

Klien: IBIS Backwarenvertriebs GmbH

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

15,096

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #108487

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Reka Bentuk

Mengenai IBIS Bread Culinary Explorers Penjenamaan Semula

Selama lebih 30 tahun, IBIS Backwaren membawa roti dan hidangan istimewa Viennoiseries ke pasaran Jerman. Untuk mendapatkan pengiktirafan yang lebih baik dalam rak, Wolkendieb melancarkan semula identiti jenama mereka, mereka bentuk semula portfolio sedia ada serta produk baharu. Kesan visual logo telah disegarkan dan diperkukuh berkat bingkai berwarna merah terang dan saiz dua kali ganda pada semua medium. Tugasnya adalah untuk mencerminkan kualiti dan serba boleh produk pembakar. Untuk mencipta struktur yang lebih baik dan mengikut pemahaman pengguna, portfolio dibahagikan kepada 2 julat: roti dan Viennoiseries.

Pengiktirafan

Mengenai A' Design Award Gangsa

IBIS Bread Culinary Explorers Penjenamaan Semula ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. IBIS Bread Culinary Explorers Penjenamaan Semula diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. IBIS Bread Culinary Explorers Penjenamaan Semula memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
Dimensi & Pembungkusan: Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
Tag: packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
Teknologi Pengeluaran: All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
Cabaran Reka Bentuk: The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
Penyelidikan: Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
Inspirasi: IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
Tempoh Projek: The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
Aliran Operasi: Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
Ahli Pasukan: Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn
Kredit Imej: Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
Image #4: IBIS, Bread Culinary Explorers, 2020
Image #5: IBIS, Bread Culinary Explorers, 2020