Masafumi Nakada

I'm Apparel Product Planning Manager in MIZUNO CORPORATION(THE NETHERLANDS).

I have experience of product planing for running apparel for more than 10 years.

Running is unique because we play it with belongings.
That's why runners say pocket is really important.

But I thought each sports brand don’t focus on pocket since not many sports are played with belongings.

It looks like blue ocean.
Consumer wants it but nobody makes it.
It means we Mizuno still have possibility to make innovative pocket if we focus on it.

I tried to be a specialist of pocket to bring the amazing product to runners.