Pop Up Magazine Judul Pangana dek Rafael de Araujo

Pop Up Magazine Judul Pangana dek Rafael de Araujo adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Film.

PerakFilm· 2020

Pop Up Magazine Judul Pangana

dek Rafael de Araujo

Klien: Pop Up Magazine

Pamenang A' Design Award Perak dalam Kategori Film

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Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #97126

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

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Tantang Pop Up Magazine Judul Pangana

Proyék ko marupoan sabua parjalanan untuak manjajaki isu Escape (tema taun 2019) sacaro abstrak dan lancar, manampilkan parubahan, hal-hal baru dan akibatnyo. Sadonyo visual barih dan nyaman untuak ditontong, batalawanan jo kanyataan nan indak nyaman dari tindakan malapeh. Desain ko salalu barubah dan bantuak-bantuak nan bamorfing dalam animasi tu mawakilkan tindakan panyasuaian baliak, disababkan dek suatu kaadaan. Escape ado makna nan balain-lain, interpretasi nan bamacam-macam, dan sudut pandang nan baragam dari nan bahambua sampai nan sariunih.

Pangakuan

Tantang A' Design Award Perak

Pop Up Magazine Judul Pangana adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Pop Up Magazine Judul Pangana dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Pop Up Magazine Judul Pangana adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensi & Kemasan: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tag: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Teknologi Produksi: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Tantangan Desain: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Penelitian: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspirasi: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Durasi Proyek: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Alua Operasi: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Anggota Tim: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Kredit Gambar: Rafael de Araujo, 2019.