Grundig Heinzelmann Limited Edition Film Animasi Promosi dek Digital Panorama

Grundig Heinzelmann Limited Edition Film Animasi Promosi dek Digital Panorama adolah pamenang nan sangaik tahormat dari A' Design Award Platina 2021 nan sangaik prestigius dalam Kategori Kompetisi Film.

PlatinaFilm· 2021

Grundig Heinzelmann Limited Edition Film Animasi Promosi

dek Digital Panorama

Klien: Digital Panorama

Pamenang A' Design Award Platina dalam Kategori Film

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Tantang Grundig Heinzelmann Limited Edition Film Animasi Promosi

Grundig Heinzelmann Limited Edition adolah film animasi promosi nan dibuek untuak radio nan tainspirasi dari desain basejarah. Radio Heinzelmann dipakenalkan pado taun 1946 sabagai radio kotak kayu nan dibuek tanpa tabung. Film ko manafsirkan baliak warisan tu malalui dunia kayu jo logam sikek nan salaras. Sadonyo elemen dimodelkan jo dianimasikan dalam ruang tigo dimensi manggunokan grafik komputer. Film ko bajalan salamo anam puluah detik dalam definisi tinggi panuah dan barakhia di sabuah ruangan jo suasana retro tapi modern.

Pangakuan

Tantang A' Design Award Platina

Grundig Heinzelmann Limited Edition Film Animasi Promosi adolah pamenang A' Design Award Platina, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan batua-batua luar biaso, elegan jo hebat. Pamenang Platina adolah kaajaiban ciptaan, bukti batas kreativitas pikiran jo mamparlihatkan profesionalisme sarato kajeniusan nan indak ado tandiangan dari parancangnyo. Rancangan iko dipaokan manjadi karya nan paliang tanamo nan mandefinisikan estetika sabuah jaman, mambari sumbangan ka kasajahteraan masyarakaik jo maluaskan batas seni, ilimu, rancangan jo teknologi. Grundig Heinzelmann Limited Edition Film Animasi Promosi mamparlihatkan tingkaik karancakan nan malampaui biaso jo manjadikan dunia tampek nan labiah elok jo ciri-cirinyo nan babuek manfaat. Grundig Heinzelmann Limited Edition Film Animasi Promosi adolah karya nan manang A' Design Award Platina nan mambangkikkan karinduan, mambari ilham jo malahiakan kagumbiraan gadang.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Dimensi & Kemasan: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Tag: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Teknologi Produksi: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Tantangan Desain: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Penelitian: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspirasi: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Durasi Proyek: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Alua Operasi: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Paten: Copyrights belong to Arcelik A.S, 2019
Anggota Tim: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Kredit Gambar: Video Credits: Emre GOREN