Happy Ginger Ale Fungsi Utamo: Paketan Minuman dek Wen Liu and Jiayi Sun

Happy Ginger Ale Fungsi Utamo: Paketan Minuman dek Wen Liu and Jiayi Sun adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2020

Happy Ginger Ale Fungsi Utamo: Paketan Minuman

dek Wen Liu and Jiayi Sun

Klien: Shenzhen Oracle Creative Design Co., Ltd

Pamenang A' Design Award Perak dalam Kategori Kamasan

29,817

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #88703

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Happy Ginger Ale Fungsi Utamo: Paketan Minuman

Happy Ginger Ale adolah rancangan paketan untuak minuman jahe nan dijua dalam kaleng aluminium. Satiok kaleng bapanjang 115 milimeter, balebar 66 milimeter, sarato batinggi 66 milimeter. Visual utamonyo adolah gambar tangan nan malukihkan ampek karakter nan banamo Ginger Man, Ginger Lady, Ginger Grandma, jo Ginger Kid. Ampek tokoh ko malambangkan laki-laki, padusi, urang tuo, sarato paja ketek. Satiok karakter mamacik ciek kaleng sambia mampacaliakkan raut muko nan sanang. Gayo nan sadarano jo lincah ko batujuan untuak mambangun hubungan emosional sarato manga ajak konsumen untuak marasoi raso jahe tu.

Pangakuan

Tantang A' Design Award Perak

Happy Ginger Ale Fungsi Utamo: Paketan Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Happy Ginger Ale Fungsi Utamo: Paketan Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Happy Ginger Ale Fungsi Utamo: Paketan Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Dimensi & Kemasan: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Tag: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Teknologi Produksi: The design material is made of aluminum can.
Tantangan Desain: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Penelitian: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspirasi: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Durasi Proyek: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Alua Operasi: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Anggota Tim: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Kredit Gambar: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018