Yedao Lugui Baijiu Fungsi Utamo: Kemasan Minuman dek Wen Liu and Xianwen Wu

Yedao Lugui Baijiu Fungsi Utamo: Kemasan Minuman dek Wen Liu and Xianwen Wu adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2020 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

PerakKamasan· 2020

Yedao Lugui Baijiu Fungsi Utamo: Kemasan Minuman

dek Wen Liu and Xianwen Wu

Klien: Hainan Yedao Liquor Developemt Co., Ltd

Pamenang A' Design Award Perak dalam Kategori Kamasan

30,069

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #88698

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Yedao Lugui Baijiu Fungsi Utamo: Kemasan Minuman

Yedao Lugui Baijiu adolah desain kemasan untuak sabuah merek minuman keras dari Provinsi Hainan di selatan Tiongkok. Salapan tampek wisata tanamo di Hainan disajikan sabagai ilustrasi di bagian muko botol kaco. Label lihia dibedokan jo warna nan babeda. Kotak luanyo tabuek dari akrilik jo karateh, sahinggo botol nan bailustrasi di dalamnyo bisa tampak jaleh. Cap ameh jo cetak sutera diterapkan pado kotak, sadangkan botolnyo diselesaikan jo karajinan bungo panggang. Skema warna biru nan sadarhano mancerminkan budayo lokal jo pariwisata Hainan.

Pangakuan

Tantang A' Design Award Perak

Yedao Lugui Baijiu Fungsi Utamo: Kemasan Minuman adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Yedao Lugui Baijiu Fungsi Utamo: Kemasan Minuman dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Yedao Lugui Baijiu Fungsi Utamo: Kemasan Minuman adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Dimensi & Kemasan: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Tag: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Teknologi Produksi: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Tantangan Desain: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Penelitian: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspirasi: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Durasi Proyek: The project started in October 2018 and finished in May 2019 in Shenzhen.
Alua Operasi: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Anggota Tim: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Kredit Gambar: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.