Yihe Dim Sum Desain Kamasan dek Ye Zhang

Yihe Dim Sum Desain Kamasan dek Ye Zhang adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Desain Kamasan.

GangsaKamasan· 2024

Yihe Dim Sum Desain Kamasan

dek Ye Zhang

Klien: Beijing Jiaotong University

Pamenang A' Design Award Gangsa dalam Kategori Kamasan

16,431

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #159111

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Yihe Dim Sum Desain Kamasan

Yihe Dim Sum marupokan desain kamasan untuak sabuah merek kue gaya Beijing nan dijual di Istana Musim Panas. Kotak lua babaruntuik 230 kali 230 kali 60 milimeter, sarato manampuang ampek kotak nan labiah ketek baukuran 110 kali 110 kali 45 milimeter. Ampek tampek tanamo di Istana Musim Panas digambarkan untuak mawakili ampek rasa kue tu. Gambar-gambar tu manggabungkan arsitektur tradisional Cino jo gaya pop art, sarato unsua kolase nan diambiak dari lukisan tradisional. Kotak ko manggunokan teknik cetak UV, lapisan karateh di dalamnyo, tulisan pinggia bawarna perunggu, sarato tapi nan dipotong khusus (die-cut) supayo lebih tahan lamo.

Pangakuan

Tantang A' Design Award Gangsa

Yihe Dim Sum Desain Kamasan adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Yihe Dim Sum Desain Kamasan dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Yihe Dim Sum Desain Kamasan mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Dimensi & Kemasan: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Tag: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Teknologi Produksi: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Tantangan Desain: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Penelitian: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Inspirasi: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Durasi Proyek: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Alua Operasi: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Paten: This work is all original images not copyrighted.
Anggota Tim: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Kredit Gambar: This work is all original images not copyrighted.