Yuan Li Sheng Huo Rancangan Logo Merek dek Fullspeed Network Technologies Hangzhou adolah pamenang nan sangaik tahormat dari A' Design Award Gangsa 2024 nan sangaik prestigius dalam Kategori Kompetisi Grafik.

GangsaGrafik· 2024

Yuan Li Sheng Huo Rancangan Logo Merek

dek Fullspeed Network Technologies Hangzhou

Klien: Meituan

Pamenang A' Design Award Gangsa dalam Kategori Grafik

15,556

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #159091

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Yuan Li Sheng Huo Rancangan Logo Merek

Yuan Li Sheng Huo adolah logo merek nan dirancang untuak sabuah merek ritel nan manawakan barang kaparluan harian nan babilai tinggi. Logo ko dibantuak dari heksagon nan tabantuak dari mamotong segitigo dari sabuah pasagi, mahasiakan bantuak nan mairek-irek kotak nan bisa manampuang banyak barang. Lingkaran-lingkaran di dalam tando ko manggambaan planet-planet ketek sarato manggamokan bunyi dari namo merek tu. Warna oranye nan tarang manjadi warna utamo, dan huruf-huruf ditulih jo garih nan lues pado sudut kamiringan nan samo rato. Logo ko diaplikasikan pado kamasan produk untuak mandukuang pangenalan merek di kalangan anak mudo.

Pangakuan

Tantang A' Design Award Gangsa

Yuan Li Sheng Huo Rancangan Logo Merek adolah pamenang A' Design Award Gangsa, sabuah pangakuan nan sangaik bapresti nan dibarikan ka rancangan nan cemerlang nan dicirikan dek kreativitas, kacerdikan jo kabijaksanaan. Pamenang Gangsa adolah karya nan cukuik mahir jo kreatif sacaro mangesankan nan mamastikan pangalaman nan luas, imajinasi jo kacerdikan parancangnyo. Yuan Li Sheng Huo Rancangan Logo Merek dipaokan manjadi bando nan sangaik dihormati, dikagumi jo disayangi, nan profesional jo inovatif sacaro nampak. Rancangan nan manang Gangsa iko mamuek praktik tabaik dalam seni, ilimu, rancangan jo teknologi jo cemerlang dalam parhatian ka rincian. Yuan Li Sheng Huo Rancangan Logo Merek mamanuhi kaparluan jo elok, manyantuah karinduan, mamikaik parasaan jo manarik raso ingin tahu.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Dimensi & Kemasan: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Tag: logo design, vigor, refinement, super symbol, geometric elements
Teknologi Produksi: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Tantangan Desain: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Penelitian: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspirasi: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Durasi Proyek: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Alua Operasi: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.