Amplifying Identity Primary Function: Desain Interior Kantua dek DB and B Pte Ltd

Amplifying Identity Primary Function: Desain Interior Kantua dek DB and B Pte Ltd adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Interior.

PerakInterior· 2022

Amplifying Identity Primary Function: Desain Interior Kantua

dek DB and B Pte Ltd

Klien: DB&B Pte Ltd

Pamenang A' Design Award Perak dalam Kategori Interior

17,022

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #137777

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Amplifying Identity Primary Function: Desain Interior Kantua

Amplifying Identity adolah sabuah desain interior kantua nan talatak di Asia Square di Singapura. Tampek karajo ko mambantang di tigo lantai jo lueh saluruahnyo 9.300 meter pasagi. Limo puluah titiak kolaborasi jo limo ruangan rapek gadang tasabar di sadonyo lantai untuak manyokong caro karajo nan fleksibel jo hibrid. Grafik lingkungan nan dibuek khusus dipasang di lorong jo dindiang untuak mananampilkan budaya parusahaan, prinsip kapamimpinan jo sajarahnyo. Ambaa nan dibuek dari bahan nan berkelanjutan, cek nan randah senyawa organik volatil jo pancahayoan bazona dipakai untuak mambateh dampak lingkungan.

Pangakuan

Tantang A' Design Award Perak

Amplifying Identity Primary Function: Desain Interior Kantua adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Amplifying Identity Primary Function: Desain Interior Kantua dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Amplifying Identity Primary Function: Desain Interior Kantua adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensi & Kemasan: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tag: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Teknologi Produksi: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Tantangan Desain: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Penelitian: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspirasi: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Durasi Proyek: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Anggota Tim: Ricardo Celis
Victor Wong
Kredit Gambar: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/