Fragrance Gallery Primary Function: Desain Interior Ritel dek Yuan Jiang and Chen Song

Fragrance Gallery Primary Function: Desain Interior Ritel dek Yuan Jiang and Chen Song adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2022 nan sangaik prestigius dalam Kategori Kompetisi Interior.

PerakInterior· 2022

Fragrance Gallery Primary Function: Desain Interior Ritel

dek Yuan Jiang and Chen Song

Klien: SODA Architects

Pamenang A' Design Award Perak dalam Kategori Interior

18,416

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #128567

Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Fragrance Gallery Primary Function: Desain Interior Ritel

Fragrance Gallery adolah interior ritel untuak sabuah merek parfum di Beijing, nan lueh-nyo 314 meter pasagi. Ruang ko ditata bak galeri seni, indak bak toko biaso doh. Pintu masuaknyo dibuek dari kiro-kiro 5.000 botol parfum daur ulang, nan mambantuak struktur media nan barubah warna siang jo malam. Di aula utamo, sabuah pamukoan malengkuang sapanjang 20 meter mambaok proyeksi digital dari tekstur parfum sarato informasi tantang sajarah jo bahan baku. Desain ko manggabuangan unsur visual, bunyi, aroma jo interaktif, sarato mamandu pangunjuang manalusuri tur mandiri.

Pangakuan

Tantang A' Design Award Perak

Fragrance Gallery Primary Function: Desain Interior Ritel adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Fragrance Gallery Primary Function: Desain Interior Ritel dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Fragrance Gallery Primary Function: Desain Interior Ritel adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Dimensi & Kemasan: 314 Square Meters
Tag: Media space, Media integrated store, Digital installation, Fragrance gallery
Teknologi Produksi: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Tantangan Desain: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Penelitian: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Inspirasi: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Durasi Proyek: The project started in August 2019 and finished in October 2020 in Beijing.
Alua Operasi: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Anggota Tim: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Kredit Gambar: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui