The Book That Grew Primary Function: Buku Panduan Marumpuik dek Fabiano Dalmacio adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Ide.
PerakIde· 2021
The Book That Grew Primary Function: Buku Panduan Marumpuik
dek Fabiano Dalmacio
Klien: Rothco, part of Accenture Interactive
Pamenang A' Design Award Perak dalam Kategori Ide
Pamenang Pangharogaan Taverifikasi
Verifikasi Status Pangharogaan untuak #122997Desain
Tantang The Book That Grew Primary Function: Buku Panduan Marumpuik
Buku nan Tumbuah adolah panduan marumpuik nan dibuek untuak patani di Irlandia. Buku ko manyajikan 10 palajaran jo 10 saran praktis nan mambantu maningkekan kabarlanjutan di sawah ladang. Satiok kaca, satiok kato, jo satiok diagram tabantuak dek akar rumpuik nan asli katiko inyo tumbuah. Akar-akar tu dituntun salamo babarapo minggu jo paduan bakabun jo karajo tangan nan taliti, sainggo proses cetak dituntasan dek alam. Proses batani nan rumik dijalehan malalui saparangkek simbol nan khusus, jo satu kaca lipek mambuek pambaco bisa mancek kunci simbol samaso mambaco. Katiko tatutuik, buku ko baukuran 29,7 kali 42 sentimeter.
Pangakuan
Tantang A' Design Award Perak
The Book That Grew Primary Function: Buku Panduan Marumpuik adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. The Book That Grew Primary Function: Buku Panduan Marumpuik dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. The Book That Grew Primary Function: Buku Panduan Marumpuik adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.
Di Baliak Desain
Kit Pers
Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.
- Sifat Unik
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimensi & Kemasan
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Tag
- book, design, Ireland, grass, farming, bank, idea
- Teknologi Produksi
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Tantangan Desain
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Penelitian
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspirasi
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Durasi Proyek
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Alua Operasi
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Anggota Tim
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Kredit Gambar
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
Disponsori
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