Atelier Intimo Flagship Toko Ritel dek O and O Studio Ltd

Atelier Intimo Flagship Toko Ritel dek O and O Studio Ltd adolah pamenang nan sangaik tahormat dari A' Design Award Perak 2021 nan sangaik prestigius dalam Kategori Kompetisi Interior.

PerakInterior· 2021

Atelier Intimo Flagship Toko Ritel

dek O and O Studio Ltd

Klien: O&O Studio

Pamenang A' Design Award Perak dalam Kategori Interior

36,739

Pamenang Pangharogaan Taverifikasi

Verifikasi Status Pangharogaan untuak #110753

Kunjungi Situs Caliak di A' Design Award Siaran Pers Lencana Penghargaan

Warno

Desain

Tantang Atelier Intimo Flagship Toko Ritel

Dunia kito alah takana dek virus nan indak tadugo di taun 2020. Flagship patamo Atelier Intimo nan dirancang dek O and O Studio tainsipirasi dek konsep Kalahia Baliak Bumi nan Hangus, mamaknoi integrasai dari kekuatan panyambuhan alam nan mambari harapan baru ka urang manusia. Sambia ruang nan dramatis diciptoan supayo pangunjuang dapek balewat momen-momen babayangan dan bafantasi dalam waktu dan ruang cando, sarangkaian instalasi seni juo diciptoan untuak manunjuakkan karaktaristik asli brand ko sacaro paripurno. Flagship ko bukanlah kadai ritel biaso, tapi panggung pagelaran Atelier Intimo.

Pangakuan

Tantang A' Design Award Perak

Atelier Intimo Flagship Toko Ritel adolah pamenang A' Design Award Perak, sabuah pangakuan nan luar biaso bapresti nan dibarikan ka rancangan tingkaik tatinggi, elok jo mangesankan. Pamenang Perak adolah karya nan sangaik cemerlang jo sangaik kreatif nan mamparlihatkan kapakaran, bakaik jo katajaman pikiran parancangnyo. Atelier Intimo Flagship Toko Ritel dipaokan manjadi karya nan mangaguikan, contoh tauladan, sangaik profesional jo inovatif sacaro dalam. Rancangan nan manang Perak iko adolah panemuan nan nampak jo dikagumi nan mambari sumbangan untuak maluaskan batas seni, ilimu, rancangan jo teknologi. Atelier Intimo Flagship Toko Ritel adolah ciptaan nan dicamburui banyak urang, nan mambangkikkan karinduan, mambaok parasaan positif jo malahiakan karagumon jo kakaguman.

Di Baliak Desain

Kit Pers

Kredit, anggota tim jo rincian teknis nan disadioan dek perancang.

Sifat Unik: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Dimensi & Kemasan: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Tag: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Teknologi Produksi: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Tantangan Desain: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Penelitian: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspirasi: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Durasi Proyek: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Alua Operasi: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Anggota Tim: Suzanne Li
Eric Chan
Katt Chung Yap
Kredit Gambar: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo