Zacapa Reserva Limitada 2019 Te Hoahoa Pūhera Rama nā Michelle Mak - forceMAJEURE Design

Ko te hoahoa Zacapa Reserva Limitada 2019 Te Hoahoa Pūhera Rama nā Michelle Mak - forceMAJEURE Design he kaitoa whakahirahira o te 2020 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Putanga Motuhake me te Hoahoa Ritenga.

KouraPutanga Motuhake· 2020

Zacapa Reserva Limitada 2019 Te Hoahoa Pūhera Rama

nā Michelle Mak - forceMAJEURE Design

Kiritaki: Diageo

Kaitoa o te A' Design Award Koura i te Wāhanga Putanga Motuhake

55,278

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #99660

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Zacapa Reserva Limitada 2019 Te Hoahoa Pūhera Rama

He hoahoa pūhera whakaputanga iti a Zacapa Reserva Limitada 2019 mō tētahi rama kua whakapakekehia. Ko te tapanga parauri me ngā reta kōura pēra e hāngai pai ana ki ngā tae kōwhai-parauri me ngā tae kōura o te wai. Ko te whītiki petate rongonui, he whītiki kākaho i rarangahia ki ngā tae motuhake mō tēnei whakaputanga e ngā wāhine ringatoi o Guatemala, e takai ana i te pātara. Ko te hoahoa o te ipu pūhera e whakakotahi ana i ngā horoinga tae me ngā kakano i whakaawehia e te whenua o Guatemala. Kei runga i te ipu pūhera, kua whakaaturia te whītiki petate me te whītiki rongonui me ngā kōrero whakamātau reka ki ngā tae kōura.

Te Whakamihi

Mō te A' Design Award Koura

Ko Zacapa Reserva Limitada 2019 Te Hoahoa Pūhera Rama te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Zacapa Reserva Limitada 2019 Te Hoahoa Pūhera Rama he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Zacapa Reserva Limitada 2019 Te Hoahoa Pūhera Rama i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
Inenga & Pēketanga: Bottle: 750 ml
Tūtohu: #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
Hangarau Whakanao: This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
Wero Hoahoa: The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
Whakaaweawe: Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
Ngā Mema o te Rōpū: Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director
Whakamana Whakaahua: Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design