The Meaninghall Tea Te Whakapaipai Tī nā Suzhou SoFeng Culture Media Co.,Ltd.

Ko te hoahoa The Meaninghall Tea Te Whakapaipai Tī nā Suzhou SoFeng Culture Media Co.,Ltd. he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2020

The Meaninghall Tea Te Whakapaipai Tī

nā Suzhou SoFeng Culture Media Co.,Ltd.

Kiritaki: Meaninghall

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

25,697

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #97594

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō The Meaninghall Tea Te Whakapaipai Tī

Ko te Meaninghall Tea he hoahoa whakapaipai mō te tī kākāriki Biluochun. Ko Biluochun he tī kākāriki e whakaputaina ana i Luxiang, he tāone iti i te taha o te Roto o Tai i Suzhou, Haina. He pepa toi motuhake te whakapaipai me te kiri kopurepure e whakamahara nei ki ngā pakitara tawhito o te pokapū o te tāone. Ka honoa e ngā whakaahua rārangi māmā ngā tohu o te maunga, o te roto me te whare ki roto i te whakaahua whenua kotahi. Ka whakamahia te whakapiri wera hei whakaputa i te āhua taiao o te tī. Ka karohia te whakaahua tuhinga mātanga, nō reira ka whakaatuhia te ahurea ā-rohe i runga i te āhua marino me te āhua o ēnei rā.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko The Meaninghall Tea Te Whakapaipai Tī te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko The Meaninghall Tea Te Whakapaipai Tī he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko The Meaninghall Tea Te Whakapaipai Tī he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Inenga & Pēketanga: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tūtohu: Package, Tea, China, Suzhou, Biluochun
Hangarau Whakanao: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Wero Hoahoa: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Rangahau: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Whakaaweawe: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Roanga o te Kaupapa: The project started in April 2019 in Suzhou, China and finished in December 2019.
Rerenga Mahi: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Pātene: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Ngā Mema o te Rōpū: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Whakamana Whakaahua: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019