Ko te hoahoa WiseTribe Education Tuakiri Ataata nā Somethink Brand he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2020

WiseTribe Education Tuakiri Ataata

nā Somethink Brand

Kiritaki: WiseTribe education

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

49,805

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #97579

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō WiseTribe Education Tuakiri Ataata

Ko WiseTribe Education he tuakiri ataata i hangaia mō tētahi whakahaere mātauranga e mahi ana mō ngā tamariki mai i te whānautanga tae atu ki te tekau mā rua tau te pakeke. Ko te ingoa waitohu Hainamana weisi he ōrite te oro ki te kupu Ingarihi wise, e mau ana anō i te tikanga o te whakaaro. Ka whakamahi te tuakiri i ngā whakakotahitanga tae mātotoru me ngā whakaahua āwhina hei whakaputa i te herekore me te pohewatanga. Ko ngā kiripuaki mokai, tae atu ki tētahi āhua taketake, he mokoweri, he rākau mātauranga me tētahi aorangi, ka āwhina i ngā tamariki ki te hono ki te waitohu. Ka whakamahia te tuakiri ki ngā pānui, ngā tātauira pāpāho pāpori, ngā kāri pakihi, ngā kōpaki me ngā pehi.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko WiseTribe Education Tuakiri Ataata te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko WiseTribe Education Tuakiri Ataata he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko WiseTribe Education Tuakiri Ataata he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Inenga & Pēketanga: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tūtohu: Brand, logo, Visual Identity, Education, child
Hangarau Whakanao: Templates for posters and social media, business cards, envelopes, badges.
Wero Hoahoa: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Rangahau: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Whakaaweawe: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Roanga o te Kaupapa: The project started in January 2018 in Guangzhou, China.
Rerenga Mahi: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Ngā Mema o te Rōpū: Astro Wong
Dorne Tsui
Jr Deng
Whakamana Whakaahua: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.