Macau Light Festival 2018 TVC Primary Function: Pānui Pāpāho Pouaka Whakaata nā Puzzle Lai Meng Tak

Ko te hoahoa Macau Light Festival 2018 TVC Primary Function: Pānui Pāpāho Pouaka Whakaata nā Puzzle Lai Meng Tak he kaitoa whakahirahira o te 2020 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Kiriata, Ataata me te Whakaihiihi.

HiriwaKiriata· 2020

Macau Light Festival 2018 TVC Primary Function: Pānui Pāpāho Pouaka Whakaata

nā Puzzle Lai Meng Tak

Kiritaki: Mirage Visuals

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Kiriata

34,062

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #89403

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Macau Light Festival 2018 TVC Primary Function: Pānui Pāpāho Pouaka Whakaata

Book Text: Ko te Macau Light Festival 2018 TVC he pānui pāpāho pouaka whakaata i hangaia hei whakatairanga i tētahi hui rama o te tāone. Ka whakaatuhia e te pānui te hui hei tūporo wā. Ka ārahina te kaimātakitaki e tētahi tirohanga tuatahi mā ngā whakaurunga rama, te mahere kōmaka āhua-toru, me ngā kēmu pāhekoheko. Ka whakaatuhia ngā āhuatanga ā-rohe o te taonga kai, te hoahoanga whare, te ahurea me te auahatanga hei toi whakaurunga i roto i te pakiwaituhi. I whakamaheretia ngā whakaahua katoa i roto i tētahi papatohu kōrero, ā, i whakamātauhia hei whakaōrite nekeneke i roto i te pūmanawa āhua-toru i mua i te hopu whakaahua. Ka honoa te hopu whakaahua ora, ngā pānga ā-kite me ngā whakairoiro nekeneke.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Macau Light Festival 2018 TVC Primary Function: Pānui Pāpāho Pouaka Whakaata te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Macau Light Festival 2018 TVC Primary Function: Pānui Pāpāho Pouaka Whakaata he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Macau Light Festival 2018 TVC Primary Function: Pānui Pāpāho Pouaka Whakaata he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
Inenga & Pēketanga: HD 1920X1080 Video
Tūtohu: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Hangarau Whakanao: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Wero Hoahoa: The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Rangahau: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Whakaaweawe: In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
Roanga o te Kaupapa: The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
Rerenga Mahi: Video file can be operated in every video player
Pātene: Copyrights belong to MIRAGE VISUALS 2019
Ngā Mema o te Rōpū: Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang