Portal Beoplay Ko Te Kaupapa Whakatairanga nā Kutuko Studio

Ko te hoahoa Portal Beoplay Ko Te Kaupapa Whakatairanga nā Kutuko Studio he kaitoa whakahirahira o te 2023 A' Design Award Pāratinamu i te Wāhanga Whakataetae Hoahoa Kiriata, Ataata me te Whakaihiihi.

PāratinamuKiriata· 2023

Portal Beoplay Ko Te Kaupapa Whakatairanga

nā Kutuko Studio

Kiritaki: Kutuko Studio SL

Kaitoa o te A' Design Award Pāratinamu i te Wāhanga Kiriata

2,488,529

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #144874

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Portal Beoplay Ko Te Kaupapa Whakatairanga

He kaupapa ki te whakatairanga i ana taringa waea Beoplay Portal. I tohatohahia e nga riipene te whakaputanga kia pai ai. I raro i te kerēme Oro e hanga ana i to ao, me hanga e ratou nga ahuatanga e 5 e tohu ana ki nga waahanga o te ahumahi keemu ataata. I tua atu i te kaha o te whakakitenga, i whakanuia te wheako ki te whakataetae mo te waahi o nga taonga fetish huna ki ia anga. I anga te kapa ki te hoahoa maha-tauari i roto i te protagonist ko te hua me te wheako o te whakamahi.

Te Whakamihi

Mō te A' Design Award Pāratinamu

Ko Portal Beoplay Ko Te Kaupapa Whakatairanga te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Portal Beoplay Ko Te Kaupapa Whakatairanga i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Portal Beoplay Ko Te Kaupapa Whakatairanga tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Inenga & Pēketanga: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Tūtohu: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Hangarau Whakanao: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Wero Hoahoa: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
Rangahau: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Whakaaweawe: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Roanga o te Kaupapa: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Rerenga Mahi: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Pātene: Kutuko Studio SL
Ngā Mema o te Rōpū: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Whakamana Whakaahua: Boutique Visual Kutuko Studio, Beoplay Portal, 2022