Sprouties Primary Function: Tuakiri Waitohu nā Studio Matte

Ko te hoahoa Sprouties Primary Function: Tuakiri Waitohu nā Studio Matte he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

ParahiPānui Hokohoko· 2026

Sprouties Primary Function: Tuakiri Waitohu

nā Studio Matte

Kiritaki: Studio Matte

Kaitoa o te A' Design Award Parahi i te Wāhanga Pānui Hokohoko

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #181183

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Sprouties Primary Function: Tuakiri Waitohu

Book Text: He waitohu tarutaru ngeru mai i te paamu a Sprouties, he tauira tuku e aro ana ki te kaha o ngā matūkai me te mārama o te mekameka whakarato. Koinei te waitohu tuatahi ki te tuku tarutaru ngeru hou, kounga nui i te Uae. I te wehe atu i ngā tauhokohoko o te ahumahi mōkai tuku iho, ka whakamahi te tuakiri ā-tirohanga i te ariā Nui Māhorahora, e whakaranu ana i ngā kākāriki hōhonu me ngā kirīmi whakapaipai me tētahi tohu-momotuhi motuhake. Kua hunaia he tohu ngeru ki roto i te reta i. Ko te tino wāhanga o te kaupapa ko tōna kōpaki pūhuatanga rua: he rahoa hanganga kua werohia e huri ana hei taonga whakapaipai māhorahora mō ngā wāhi noho hou i te wā ka wetekina.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Sprouties Primary Function: Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Sprouties Primary Function: Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Sprouties Primary Function: Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Inenga & Pēketanga: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Tūtohu: pet, cat, wellness, premium, natural, feline, grass
Hangarau Whakanao: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Wero Hoahoa: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Rangahau: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Whakaaweawe: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Roanga o te Kaupapa: 6 months, France and UAE
Rerenga Mahi: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Ngā Mema o te Rōpū: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk