Seaside Home For Music Fans Whakahau Hokohoko Wheako nā Taobao Design

Ko te hoahoa Seaside Home For Music Fans Whakahau Hokohoko Wheako nā Taobao Design he kaitoa whakahirahira o te 2025 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

KouraPānui Hokohoko· 2025

Seaside Home For Music Fans Whakahau Hokohoko Wheako

nā Taobao Design

Kiritaki: Taobao Design

Kaitoa o te A' Design Award Koura i te Wāhanga Pānui Hokohoko

159,291

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #171886

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Seaside Home For Music Fans Whakahau Hokohoko Wheako

Ko Seaside Home For Music Fans he kaupapa hokohoko ā-horopaki i hangaia mō tētahi huihuinga puoro me ngā toi i tū ki Aranya. I whakaputaina te mataono rongonui o te tuakiri hokohoko hei rama rapu, i honoa e ngā tae piataata o te takutai me ngā āhua ngaru oro. I whakaratohia e ngā wāhi whakaaturanga ā-kanohi ngā whakaaturanga rongo-maha me ngā kēmu e pā ana ki te puoro mā ngā whakaurunga tauwhitiwhiti. Nā tētahi pāhotanga mataora tauwhitiwhiti i āhei ai ngā minenga mamao ki te toro haere i ngā wāhi me te mātakitaki i ngā whakaaturanga. I hangaia te wāhi mā te anga rino māmā, ngā rawa whakahou me ngā peita me ngā papanga tukunga-iti. Neke atu i te 70,000 ngā kaiwhaiwhai i tae mai.

Te Whakamihi

Mō te A' Design Award Koura

Ko Seaside Home For Music Fans Whakahau Hokohoko Wheako te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Seaside Home For Music Fans Whakahau Hokohoko Wheako he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Seaside Home For Music Fans Whakahau Hokohoko Wheako i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Inenga & Pēketanga: This project attracted more than 70,000 fans.
Tūtohu: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Hangarau Whakanao: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Wero Hoahoa: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Rangahau: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Whakaaweawe: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Roanga o te Kaupapa: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Rerenga Mahi: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Ngā Mema o te Rōpū: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin