Peke ki te ihirangi
Sinopec Charging Station Tuakiri Waitohu nā Guangzhou Ace

Ko te hoahoa Sinopec Charging Station Tuakiri Waitohu nā Guangzhou Ace he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.


ParahiPānui Hokohoko· 2026

Sinopec Charging Station Tuakiri Waitohu

nā Guangzhou Ace

Kiritaki: Sinochem

Kaitoa o te A' Design Award Parahi i te Wāhanga Pānui Hokohoko

7,531

Ngā Tae

Te Hoahoa

Mō Sinopec Charging Station Tuakiri Waitohu

He pūnaha tuakiri waitohu a Sinopec Charging Station i hangaia mō ngā teihana whakahiko waka hiko. I whakaawehia te moko e te tauira pua peony, ā, ka huri i te raupapa tipu o te rau puāwai, te rau me te aka hei āhua o te pounga whakahiko. Mā te rerenga tae kikorangi ki te kākāriki e hono ai te papatau tae rangatōpū kua whakapūmautia ki te pūngao whakahou. Ka mārama tonu te āhua whakamāmātia mai i te tawhiti tae atu ki te 50 mita. Ka whakamahia anō ngā āhua rau me te aka hei tohu papa e ārahi ana i ngā manuhiri. Ka kapi i te pūnaha ngā tohu ārahi, ngā atanga matihiko, te hoahoa o ngā kaiwhakahiko me ngā rauemi tā.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Sinopec Charging Station Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Sinopec Charging Station Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Sinopec Charging Station Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Inenga & Pēketanga
Page size 285 mm x 210 mm
242 pages
Tūtohu
Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Hangarau Whakanao
Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Wero Hoahoa
The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Rangahau
Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Whakaaweawe
The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Roanga o te Kaupapa
The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Rerenga Mahi
The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Ngā Mema o te Rōpū
Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun

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