Orla 55 Tuakiri Waitohu nā Jesmynny Morais

Ko te hoahoa Orla 55 Tuakiri Waitohu nā Jesmynny Morais he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

HiriwaPānui Hokohoko· 2026

Orla 55 Tuakiri Waitohu

nā Jesmynny Morais

Kiritaki: Dinamize Empreendimentos

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Pānui Hokohoko

19,298

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #176149

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Orla 55 Tuakiri Waitohu

I whakawhanakehia te waitohu Orla 55 i runga i te mahi ngātahi tata me te umanga hoahoanga, me te whai wairua mai i te hōutanga o Parahi o ngā tau 1950. Kei roto i tōna tuakiri ataata ngā rārangi mā, te taurite āhuahanga, me ngā tohutoro ngāwari ki taua wā, e hanga ana i te hononga mārama i waenga i te whare, tōna reo hoahoanga, me te waitohu tonu. Mā tēnei huarahi kotahi e whakarite ai he hoahoa tūhono, mau tonu hoki, e whakaata ana i te hītori me te āhua o nāianei o te kaupapa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Orla 55 Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Orla 55 Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Orla 55 Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
Inenga & Pēketanga: Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
Tūtohu: Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
Hangarau Whakanao: The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
Wero Hoahoa: The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
Rangahau: The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
Whakaaweawe: Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
Roanga o te Kaupapa: The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
Rerenga Mahi: Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
Whakamana Whakaahua: Vídeo: Jesmynny Morais