Peke ki te ihirangi
Fenjiu Jujiang Lingqiong Te Tāpani Waipiro nā Wen Liu

Ko te hoahoa Fenjiu Jujiang Lingqiong Te Tāpani Waipiro nā Wen Liu he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.


HiriwaTakai· 2026

Fenjiu Jujiang Lingqiong Te Tāpani Waipiro

nā Wen Liu

Kiritaki: Shenzhen Oracle Creative Design Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

23,056

Ngā Tae

Te Hoahoa

Mō Fenjiu Jujiang Lingqiong Te Tāpani Waipiro

Ko Fenjiu Jujiang Lingqiong he hoahoa tāpani mō tētahi waipiro baijiu nō Haina. Ko te uhi o waho, he rite tōna āhua ki te maunga, hei whakamaumahara i ngā Maunga o Luliang, te wāhi i whānau mai ai te waitohu, ā, ka taea te hiki ake kia tae atu ai ki te pātara kei roto. He waha iti tō te pātara, he take koi hoki, he āhua i whakamahia i te mahinga baijiu o Haina i tōna ono mano tau ki muri. I hangaia te pātara ki te ringa i te uku, ā, i whakaotia ki te kārehu kōhatu utu nui. Ka whakamahia e te tāpani o waho te tioata konukawata me te whakatae konganuku wera nui. Nā te āhua whakairo ka taea te mātakitaki mai i ngā taha katoa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Fenjiu Jujiang Lingqiong Te Tāpani Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Fenjiu Jujiang Lingqiong Te Tāpani Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Fenjiu Jujiang Lingqiong Te Tāpani Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
This baijiu resembles a stationary sculpture, its artistic beauty evoking a sense of preserved time. Beneath the brown, mountain-shaped bottle, a mysterious object floats in suspension, as if awaiting discovery. The patterns and characters on the packaging carry echoes of ancient civilization, silently narrating the origins of Chinese writing.
Inenga & Pēketanga
200mmx210mmx480mm
Tūtohu
Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Hangarau Whakanao
The exterior packaging utilizes platinum crystal and high-temperature metal coloring oxidation techniques, achieving an exceptional texture. The bottle features a pointed-bottom shape crafted through ancient methods of handmade ceramics, adorned with a rare gemstone glaze. Together, they complement each other, vividly showcasing the ultimate craftsmanship and artisan spirit of Chinese ceramics.
Wero Hoahoa
During the initial prototyping phase, the product faced significant challenges. The core difficulty lay in the historically unstable firing process for the pointed-bottom bottle, an issue long known for its extremely low yield that has consistently challenged the industry. Through dozens of systematic refinements to the production process, the team ultimately achieved a successful firing.
Rangahau
Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Whakaaweawe
The design draws inspiration from Fenjiu's birthplace, the Lüliang Mountains, symbolizing its deep connection with nature and honoring centuries of brewing mastery. The bottle's form echoes the 6,000-year-old "small-mouthed, pointed-bottom amphora" from the Yangshao period—one of the earliest known vessels used in Chinese baijiu making—reflecting the rich cultural legacy of this traditional spirit.
Roanga o te Kaupapa
March 2024, Shenzhen, China
Rerenga Mahi
The product display features a sculptural design, allowing 360-degree viewing from all angles. The mountain-shaped top cover can be easily lifted to access the product inside.
Ngā Mema o te Rōpū
Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li

Kaitautoko

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