Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro nā Wen Liu

Ko te hoahoa Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro nā Wen Liu he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2026

Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro

nā Wen Liu

Kiritaki: Shenzhen Oracle Creative Design Co.,Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro

He pūhera te Zhang Gong Lao Jiu 1975 i hoahoatia mō tētahi waipiro Hainamana. Ko te āhua whānui i whakaawea e ngā rākau locust kua rau tau te pakeke e tupu ana i te papa o te wheketere waipiro. He penupenu taiao-pai te pouaka o waho, ā, ko te kiri o te rākau i hangaia mā te whakapohewa tāraru, kaua mā te tā waituhi. I tahuna te pounamu ki te kōata mā Hainamana, ā, nā te huringa o te oumu i puta ai ngā tauira māori ki ētahi wāhi. Ka whakamaharatia e te mata o te pounamu te kiri taratara o ngā rua whakatupu tawhito. Ko te rahi o te pūhera ko te 125 mā te 125 mā te 290 mitamano.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zhang Gong Lao Jiu 1975 Te Pūhera Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
Inenga & Pēketanga: 125mm*125mm*290mm
Tūtohu: Natural, Unadorned Simplicity
Hangarau Whakanao: The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
Wero Hoahoa: Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
Rangahau: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Whakaaweawe: The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
Roanga o te Kaupapa: March 2024, Shenzhen, China
Rerenga Mahi: The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
Ngā Mema o te Rōpū: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li