Thorn Metamorphosis Whakaora Hua nā Qzens Furniture Art Design

Ko te hoahoa Thorn Metamorphosis Whakaora Hua nā Qzens Furniture Art Design he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Kiriata, Ataata me te Whakaihiihi.

HiriwaKiriata· 2025

Thorn Metamorphosis Whakaora Hua

nā Qzens Furniture Art Design

Kiritaki: QZENS Furniture - Art - Design

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Kiriata

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Kaitoa Tohu Manatokohia

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Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Thorn Metamorphosis Whakaora Hua

Ka whakarerekē a Thorn Lighting i te āhua koi rawa o te taiao, te tataramoa, hei taonga hoahoa hou-ao e whakaatu ana i te taurite i waenga i te mārō me te ngāwari, te mārama me te ātārangi. I te whakaohooho mai i te whakarerekētanga o te taiao, e tohu ana tēnei rama i te mārohi, te manawanui me te tipu wairua i roto i ngā pānga uaua. Ka whakauru te hoahoa i ngā taha mākoha kanorau ki ngā rārangi ahumahi, e whakaata ana i te ātaahua me te tūmanako e kitea ana i roto i ngā wero. I hangaia tētahi wheako kiriata mā te whakamahi i a Houdini, Redshift, me ngā tikanga whakatauira matatū kia whakaatu ataata i tēnei huringa, e whakauru ana i te wairua mohoao o te taiao ki ngā āhuatanga hoahoa hou-ao.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Thorn Metamorphosis Whakaora Hua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Thorn Metamorphosis Whakaora Hua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Thorn Metamorphosis Whakaora Hua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Inenga & Pēketanga: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Tūtohu: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Hangarau Whakanao: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Wero Hoahoa: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Rangahau: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Whakaaweawe: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Roanga o te Kaupapa: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Rerenga Mahi: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Ngā Mema o te Rōpū: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Whakamana Whakaahua: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN