Enjoei Headquarter Te Hoahoa o Roto o te Tari nā Gema Arquitetura

Ko te hoahoa Enjoei Headquarter Te Hoahoa o Roto o te Tari nā Gema Arquitetura he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

HiriwaRoto Whare· 2025

Enjoei Headquarter Te Hoahoa o Roto o te Tari

nā Gema Arquitetura

Kiritaki: Enjoei

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Roto Whare

18,566

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #169158

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Enjoei Headquarter Te Hoahoa o Roto o te Tari

Ko te Tari Matua o Enjoei he hoahoa o roto o tētahi tari kei roto i te whare o Copan i Sao Paulo, i hoahoatia e Oscar Niemeyer i ngā tau 1950. I whakahoutia te papa e 2,100 mita pūrua mō te 230 pea ngā tāngata, me ngā wāhi mahi kua whakakotahitia me te maha o ngā rūma hui. I puritia te papa raro o mua hei papa whakamutunga, ā, i whakaorangia anō ngā whakaoti taketake, nā reira i whakaitihia ai te para. I whakamahia ngā papanga hangarua, ngā hoahoa whāriki motuhake me ngā taputapu whare i āta kōwhiria. Kei ngā rūma hui ngā rongoā utu iti e whakapai ake ana i te oro. Mā ngā mata mā e hangaia ai tētahi āhua marino, āhua anamata hoki.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Enjoei Headquarter Te Hoahoa o Roto o te Tari te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Enjoei Headquarter Te Hoahoa o Roto o te Tari he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Enjoei Headquarter Te Hoahoa o Roto o te Tari he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Researching and understanding Copan's history, envisioning Sao Paulo’s downtown as a force for a more diverse and democratic future, while recognizing Enjoei’s responsibility and daring step in relocating to the historic city center were key insights that shaped the project concept. Layers of reality, desire, poetry, and urban identity were intertwined with the extensive program of the new office, while maintaining spontaneity in the design and respecting the importance of this space in Oscar Niemeyer's work.
Inenga & Pēketanga: Area of 2,100m2, focusing in requalification of a floor from the 1950s. Briefing: acoustic quality, numerous meeting rooms, and integrated workspaces for approximately 230 people, within a predetermined budget. The predominance of white in the design creates the desired effect: a floating and futurístic atmosphere.
Tūtohu: Niemeyer, Requalification, Heritage, Sustainability, Reoccupation, City Center
Hangarau Whakanao: Recycled fabrics were used, and the building’s original finishes were restored. Exclusive designs for the carpets were created, and unique furniture was curated. The aim was to generate less waste by avoiding stripping the central pillars and using the existing subfloor as the final flooring to reduce the need for new coverings. The meeting rooms were designed with low cost solutions that also provide better acoustics, avoiding large glass panels.
Wero Hoahoa: The challenge was to design a peaceful, quiet and innovative space that respected Oscar Niemeyer’s established modern architecture. Additionally, it aimed to demonstrate that revitalizing obsolete buildings and reoccupying Sao Paulo’s historic center were viable through responsible and contemporary architecture. Enjoei meets the architectural quality, iconic solidity and diversity of Copan. These characteristics blend and strengthen each other, with a vision of the city and the future.
Rangahau: The project reflects deep immersion in research about the history of Copan building and Niemeyer’s vision for this space. Originally conceived by the architect as an elevated garden, a continuation of the street without lateral enclosures, with benches, plants and even a florist. The strong connection with the street and the city, the rhythm of the large pillars that brings depth and movement to spatial perception, the vibrancy of the corner curve as a meeting point and the terrace as a permeable area for views and breathing: all these elements shaped the investigation into design languages for the new occupation. Additionally, extensive research into architectural theory and art production was undertaken, seeking ethical and aesthetic references that aligned with Enjoei's DNA and the occupation program, where the ecosystem for the employees is present with purpose and design consistency.
Whakaaweawe: In the heart of Sao Paulo, the iconic Copan building, designed by Oscar Niemeyer in the 1950s, hosts the headquarters of Enjoei, Brazil's largest second hand ecommerce platform. The 2,100m2 project embraces principles of sustainability, innovation, and space requalification, while enhancing the company's interaction with the city, towards a more diverse and democratic future. The design follows an occupation logic that seeks physical and emotional impact by understanding scales and fluidity.
Roanga o te Kaupapa: The project started in November 2023 and was completed in February 2024 in Sao Paulo. The construction began in February 2024 and was finished in July 2024 in Sao Paulo.
Rerenga Mahi: The existing terrace was thought as a street for the porpose of the project and it is this what leads to the main entrance to the office, at the central point and the smallest radius of the curved layout. A secondary access is located to the right of the floor plan, near the elevator. The idea here was to create an internal street and provide a sense of tension upon entering the space. In this access, perception unfolds in movement, rhythmically guided by the large internal pillars, with the space gradually revealing itself. Between these two flows, the ecosystem of employees takes place, near natural light and directly connected to these streets.
Ngā Mema o te Rōpū: Nara Grossi
Joseana Costa
Giuliana Mora
Bárbara Olyntho
Ana Koga
Whakamana Whakaahua: Image #1: Photographer Joao Paulo Prado
Image #2: Photographer Joao Paulo Prado
Image #3: Photographer Joao Paulo Prado
Image #4: Photographer Joao Paulo Prado
Image #5: Photographer Joao Paulo Prado
Video: Videomaker Felipe Faria