Doritos x Empirical Nacho Cheese Spirit Kete Kaiwhakaaweawe nā PepsiCo Design and Innovation

Ko te hoahoa Doritos x Empirical Nacho Cheese Spirit Kete Kaiwhakaaweawe nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2025

Doritos x Empirical Nacho Cheese Spirit Kete Kaiwhakaaweawe

nā PepsiCo Design and Innovation

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Ngā Tae

Te Hoahoa

Mō Doritos x Empirical Nacho Cheese Spirit Kete Kaiwhakaaweawe

Ko Doritos x Empirical Nacho Cheese Spirit he kete kaiwhakaaweawe i hangaia mō tētahi waipiro tuku-iti kua whakauruhia ki te hā o te Nacho Cheese. E mōhiotia whānuitia ana te hā Nacho Cheese o Doritos, ā, kua whakamahia ki ngā ranu tāmiro, ki te pāhau kānga me ētahi atu hua. I te tau 2023, i whakaatu te kamupene hā a Empirical ki a Doritos i tētahi whakamahinga hou mō te hā rongonui: he waipiro kua whakauruhia ki te Nacho Cheese. Mā te tāpirihanga e whakamōhio atu ai te honotanga ohorere ki te hunga pāpāho me ngā kaimātakitaki tuihono. I hokona katoatia te tukunga tuku-iti i roto i te iti iho i te ono hāora, ā, i whakawhiwhia ki te aro nui a te hunga pāpāho ā-motu.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Doritos x Empirical Nacho Cheese Spirit Kete Kaiwhakaaweawe te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Doritos x Empirical Nacho Cheese Spirit Kete Kaiwhakaaweawe he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Doritos x Empirical Nacho Cheese Spirit Kete Kaiwhakaaweawe he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.

The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more.
Whakaaweawe: In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.

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