Ko te hoahoa Miniso Land Hokohoko nā Xiang Li he kaitoa whakahirahira o te 2025 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

KouraRoto Whare· 2025

Miniso Land Hokohoko

nā Xiang Li

Kaitoa o te A' Design Award Koura i te Wāhanga Roto Whare

134,651

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #167818

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Miniso Land Hokohoko

I roto i te wāhi e toru ngā papa o Miniso Land, e ono ngā rohe nui me ngā momo hua mahi-tahi tūtohi e whitu tekau mai i ngā ao IP maha. Ka whakatutukihia e te kaihoahoa te whakakotahitanga o te kanorau kāwai me te kounga whakamahi wāhi mā te whakatū i ngā rohe horopaki kanorau, e karo ai i te māngere ka puta mai i ngā wheako hokohoko tārua tawhito. Mai i te wāhi pouaka matapo e rite ana ki te noho i roto i ngā kohu māwhero, te wāhi whānui e whai ana i te hua whakakite hono, te wāhi kararehe me te wāhi kakara e pā ana ki ngā wheako ā-taiao maha, tae atu ki te wāhi pūraho e rite ana ki te tomo ki te ao pakiwaitara.

Te Whakamihi

Mō te A' Design Award Koura

Ko Miniso Land Hokohoko te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Miniso Land Hokohoko he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Miniso Land Hokohoko i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tūtohu: interior retail
Wero Hoahoa: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Whakaaweawe: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Roanga o te Kaupapa: Shanghai, China
Whakamana Whakaahua: Photograph丨SFAP

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