Ken14 Te Tāpiritanga Pia nā China Resources Snow Breweries

Ko te hoahoa Ken14 Te Tāpiritanga Pia nā China Resources Snow Breweries he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2025

Ken14 Te Tāpiritanga Pia

nā China Resources Snow Breweries

Kiritaki: China Resources Snow Breweries

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

31,935

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #163372

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Ken14 Te Tāpiritanga Pia

He tāpiritanga a Ken 14 i hangaia mō tētahi pia i mahia mai i te pārei o te whenua ake. Ka whakaahua waitara te hoahoa i te āhua taiao o ngā māra pārei o Hulunbuir, mā te whakamahi i ngā tae mā, kākāriki me te kōura hei whakamaumahara i te tipu o te pārei mai i te purapura ki te pakaritanga. Ko te whakatakotoranga me ngā kupu e whai ana i te momo o ngā niupepa tawhito o Haina, e āwhina ana i te pānui māmā. Kei roto i ngā rawa he momo hiako koiora i hangaia mai i ngā toenga pārei, he papanga kore-whatu, he pēke pepa kraft ka taea te hangarua, me tētahi pouaka pepa ka pirau haere, i kōwhiria hei tautoko i te tiaki taiao.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Ken14 Te Tāpiritanga Pia te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Ken14 Te Tāpiritanga Pia he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Ken14 Te Tāpiritanga Pia he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Inenga & Pēketanga: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Tūtohu: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Hangarau Whakanao: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Wero Hoahoa: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Rangahau: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Whakaaweawe: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Roanga o te Kaupapa: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Rerenga Mahi: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Ngā Mema o te Rōpū: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu