Fiery Spark Feifei He Tohu Kiripuaki Waitohu nā Fei Tian, Ning Huang and Wenqing Zhu

Ko te hoahoa Fiery Spark Feifei He Tohu Kiripuaki Waitohu nā Fei Tian, Ning Huang and Wenqing Zhu he kaitoa whakahirahira o te 2025 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

HiriwaPānui Hokohoko· 2025

Fiery Spark Feifei He Tohu Kiripuaki Waitohu

nā Fei Tian, Ning Huang and Wenqing Zhu

Kiritaki: iflytek Co.,Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Pānui Hokohoko

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Kaitoa Tohu Manatokohia

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Fiery Spark Feifei He Tohu Kiripuaki Waitohu

Ko Fiery Spark Feifei he kiripuaki waitohu i hangaia mō iFLYTEK, he kamupene e mahi ana i te ao o te atamai hangahanga. He āhua māmā tō te kiripuaki, he rārangi maeneene, ā, he āhua manaaki hoki. Ko te mā te tae matua, e whakaatu ana i ngā āheinga tuwhera i te ao atamai hangahanga, ā, ko ngā tae tāpiri i ahu mai i te moko o te waitohu. Ka mahi a Fiery Spark Feifei hei kaiāwhina tuihono i te paetukutuku me ngā taupānga a te kamupene, e tuku ratonga pātai me te whakautu. Ka puta anō hoki te kiripuaki i ngā hua ahurea, ngā whakahau me ngā whakaaturanga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Fiery Spark Feifei He Tohu Kiripuaki Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Fiery Spark Feifei He Tohu Kiripuaki Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Fiery Spark Feifei He Tohu Kiripuaki Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Inenga & Pēketanga: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Tūtohu: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Hangarau Whakanao: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Wero Hoahoa: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Rangahau: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Whakaaweawe: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Roanga o te Kaupapa: The project started in February 2024 in Hefei.
Rerenga Mahi: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Ngā Mema o te Rōpū: Fei Tian, Ning Huang, Wenqing Zhu
Whakamana Whakaahua: iflytek Co.,Ltd.