Cats in a Box Hoahoa Whakawhitiwhiti Kōrero nā Daniel da Hora

Ko te hoahoa Cats in a Box Hoahoa Whakawhitiwhiti Kōrero nā Daniel da Hora he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

RinoPānui Hokohoko· 2024

Cats in a Box Hoahoa Whakawhitiwhiti Kōrero

nā Daniel da Hora

Kiritaki: Adote Um Gatinho

Kaitoa o te A' Design Award Rino i te Wāhanga Pānui Hokohoko

46,961

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #161093

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cats in a Box Hoahoa Whakawhitiwhiti Kōrero

I whakakotahi tūpono te rōpū hoahoa i ngā whakaahua maia ki tētahi āhuatanga harikoa, e whai ana kia whakateka i ngā pakiwaitara COVID-19, kia whakatairanga hoki i te whāngai ngeru. Nā te rangahau i ārahi, i kitea ai ngā whakapae hē, ā, i puta mai ai ngā karere whai pānga me te whanaketanga rārangi hua. Mā te huarahi hokohoko hihiri me tētahi marikete aroha angitu, ehara noa i te kohikohi pūtea te kaupapa, engari i wero hoki i ngā whakapono ā-hapori, ā, i whakatupu i tētahi hapori mōhio, aroha atu anō hoki.

Te Whakamihi

Mō te A' Design Award Rino

Ko Cats in a Box Hoahoa Whakawhitiwhiti Kōrero te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Cats in a Box Hoahoa Whakawhitiwhiti Kōrero he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Cats in a Box Hoahoa Whakawhitiwhiti Kōrero mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Inenga & Pēketanga: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tūtohu: Cat, Pets, Adoption, Illustration, Color
Hangarau Whakanao: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Wero Hoahoa: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Rangahau: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Whakaaweawe: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Roanga o te Kaupapa: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Ngā Mema o te Rōpū: Daniel da Hora
Whakamana Whakaahua: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.