Gaenyeomsuda Pukapuka Ako nā Miraen Design Team

Ko te hoahoa Gaenyeomsuda Pukapuka Ako nā Miraen Design Team he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Mātauranga, Āwhina Whakaako me te Ihirangi Whakangungu.

ParahiMātauranga· 2023

Gaenyeomsuda Pukapuka Ako

nā Miraen Design Team

Kiritaki: Mirae-N

Kaitoa o te A' Design Award Parahi i te Wāhanga Mātauranga

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #148329

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Gaenyeomsuda Pukapuka Ako

He Gaenyeomsuda he pukapuka ako pāngarau i hangaia mō ngā ākonga taiohi. Ko te ingoa he whakapototanga o tētahi kīanga e kī ana ko ngā ariā te mea nui rawa atu i roto i te pāngarau. Ka whakamahia e te waitohu he ariā pōporo kōrero me tētahi hōputu tuhi-ā-ringa, e whakaata ana i te whakapototanga me te whakaritenga motuhake e kitea ana i roto i te ahurea taiohi. Ko te whāinga kia rite te ako pāngarau ki te kōrerorero me tētahi hoa, kia whakatuwherahia ai te pukapuka e ngā ākonga me te ngākau māmā, kāore he āwangawanga. Ko te rahi o te pukapuka he 210 ki te 260 mirimita. Ko ngā whārangi katoa kua kiripaipaitia mā te ahua kōkeri, ā, ko te waitohu me ngā whakaahua kua uhia ki te epoxy mārama.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Gaenyeomsuda Pukapuka Ako te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Gaenyeomsuda Pukapuka Ako he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Gaenyeomsuda Pukapuka Ako i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Inenga & Pēketanga: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tūtohu: Textbook,Education,Print,Design,Branding
Hangarau Whakanao: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Wero Hoahoa: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Rangahau: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Whakaaweawe: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Roanga o te Kaupapa: The project was from August 2022 to November 2022 and it went on sale from December 2022
Rerenga Mahi: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Ngā Mema o te Rōpū: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong