Science is O2 Pukapuka Ako Kura nā Jaehun Kim

Ko te hoahoa Science is O2 Pukapuka Ako Kura nā Jaehun Kim he kaitoa whakahirahira o te 2022 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Mātauranga, Āwhina Whakaako me te Ihirangi Whakangungu.

KouraMātauranga· 2022

Science is O2 Pukapuka Ako Kura

nā Jaehun Kim

Kiritaki: Visang

Kaitoa o te A' Design Award Koura i te Wāhanga Mātauranga

112,134

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #131223

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Science is O2 Pukapuka Ako Kura

Ko Science is O2 he raupapa pukapuka ako pūtaiao kura mā ngā ākonga o te kura tuatahi, te kura waenga me te kura tuarua. Kei ia uhi he waehere QR āhua-kī e hono atu ana ki ngā mōhiohio pukapuka, ngā whakatairanga me ngā ataata pūtaiao. Kua whakanohoia ētahi atu waehere QR ki te taha o ngā huānga matua i roto i ngā pukapuka, e whakawātea ana i ngā ataata whakamātau me ētahi atu pātai. Mā te paninga rehurehu, ngā whakairoiro epoxy me ngā otinga kanapa e hanga ai tētahi āhua koi, āhua-ahu-toru hoki. Kua whakaporotakahia ngā kokonga kia haumaru ake te pupuri, ā, mā ngā hononga matihiko e toro atu ai te ako ki tua atu i te whārangi tā.

Te Whakamihi

Mō te A' Design Award Koura

Ko Science is O2 Pukapuka Ako Kura te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Science is O2 Pukapuka Ako Kura he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Science is O2 Pukapuka Ako Kura i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Inenga & Pēketanga: Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Tūtohu: workbook, science, O2, QR Code
Hangarau Whakanao: O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Wero Hoahoa: Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Rangahau: COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Whakaaweawe: QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Roanga o te Kaupapa: Launched in Korea in September 2021
Rerenga Mahi: Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Ngā Mema o te Rōpū: Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Whakamana Whakaahua: Visang Creative Design Lab, 20121