Movie Boxed Kaupapa Whakatairanga nā Shaoyang Chen

Ko te hoahoa Movie Boxed Kaupapa Whakatairanga nā Shaoyang Chen he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero.

ParahiPānui Hokohoko· 2023

Movie Boxed Kaupapa Whakatairanga

nā Shaoyang Chen

Kiritaki: AyDaDa

Kaitoa o te A' Design Award Parahi i te Wāhanga Pānui Hokohoko

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #146280

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Movie Boxed Kaupapa Whakatairanga

Ko Movie Boxed he kaupapa whakatairanga i hangaia mō te whakaaturanga tuatahi o te kiriata Boxed. E mau ana te kaupapa i te kupu whakarite o te pouaka puta noa i ia whakamahinga. Ko te raupapa taitara, ngā ingoa whakamutunga, tētahi panui, tētahi tīkiti, tētahi whakaaetanga pāpāho, tētahi taupare ringa, me tētahi panui nekeneke pou pahi e whai ana i te kotahi whakaaro. Kua whakaritea ngā momotuhi ki roto i ngā āhua pouaka mārō, tae atu ki ngā tohu tuhi. He momotuhi hītori kōpiri, taumaha hoki e ōrite ana ki ngā tae tawhito o te kiriata. Ka tukuna ngā taupare ringa e whakamahara ana ki ngā waonga ringa ki te hunga whakarongo i te kūwaha o te rūma whakaaturanga.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Movie Boxed Kaupapa Whakatairanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Movie Boxed Kaupapa Whakatairanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Movie Boxed Kaupapa Whakatairanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Inenga & Pēketanga: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Tūtohu: Branding, Campaign, Graphic Design
Hangarau Whakanao: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Wero Hoahoa: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
Rangahau: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Whakaaweawe: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Roanga o te Kaupapa: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Rerenga Mahi: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Pātene: Copyrights belong to Alam Virk and Shaoyang Chen
Whakamana Whakaahua: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber