Nverhong Guihualinzang Momo Tarapi nā Wen Liu

Ko te hoahoa Nverhong Guihualinzang Momo Tarapi nā Wen Liu he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2023

Nverhong Guihualinzang Momo Tarapi

nā Wen Liu

Kiritaki: Shenzhen Oracle Creative Design Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

27,578

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #144973

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Nverhong Guihualinzang Momo Tarapi

He roa te hitori o Shaoxing Nverhong Winery Co., Ltd. I whakaturia i te tau 1919, he kanohi mo Huangjiu. Kei Shanyu Dongguan, Shaoxing City, Zhejiang Province. Koia tetahi o nga hinonga tuara o te umanga Huangjiu i Haina me te roopu tiamana tuarua o te Peka o te Huihuinga Ahumahi Waipiro o Haina. Ko Nuerhong Huangjiu he mea tunua ki te raihi kaka ma pai rawa atu, he maama me te marama te tae, he ngawari engari he taonga. te reka me te kakara kaha me te roa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Nverhong Guihualinzang Momo Tarapi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Nverhong Guihualinzang Momo Tarapi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Nverhong Guihualinzang Momo Tarapi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Inenga & Pēketanga: 125X117X320mm
Tūtohu: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Hangarau Whakanao: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Wero Hoahoa: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Rangahau: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Whakaaweawe: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Roanga o te Kaupapa: 2021.6-2022.3
Rerenga Mahi: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Ngā Mema o te Rōpū: Wen Liu
Xianguo Wang