Ko te hoahoa Nikasi Te Tākai Pātara Pia nā Tiger Pan he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2023

Nikasi Te Tākai Pātara Pia

nā Tiger Pan

Kiritaki: Tsingtao Brewery Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

34,840

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #144946

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Nikasi Te Tākai Pātara Pia

He hoahoa tākai a Nikasi mō tētahi pia mā kounga kairangi. Kua whakairotia te kakī o te pātara ki te āhua ahu-toru, ā, kei runga he whakaahua ā-āhuahanga tāraitanga o Ninkasi, e kōrerotia ana i roto i ngā pūrākau ko ia te atua wahine tuatahi o te hanga pia. Kua oro ngā wāhi o te tinana o te pātara, ā, kua hangaia te tapanga tāraitanga kia rite ki te kākahu o te atua wahine. Kaua ko te tapanga tā anake, ko te āhua karāhe whakairo kē e whakaatu ana i te tuakiri o te pia. Ko te rahi o te pātara he 63 mm te whānui, 63 mm te hōhonu, me te 225 mm te teitei. Nā te whakamātau auau me te whakatauira ahu-toru i taea ai te whakaputa nui.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Nikasi Te Tākai Pātara Pia te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Nikasi Te Tākai Pātara Pia he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Nikasi Te Tākai Pātara Pia he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Inenga & Pēketanga: Width 63mm x Depth 63mm x Height 225mm
Tūtohu: beer, Sumerian civilization, white beer, package, Tiger Pan
Hangarau Whakanao: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Wero Hoahoa: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Rangahau: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Whakaaweawe: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Roanga o te Kaupapa: 2021 September to 2022 August
Rerenga Mahi: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Pātene: Tiger Pan
Ngā Mema o te Rōpū: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Whakamana Whakaahua: Tiger Pan