Ko te hoahoa Cidih Tuakiri Waitohu nā Peng Wang he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2023

Cidih Tuakiri Waitohu

nā Peng Wang

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #142225

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cidih Tuakiri Waitohu

Ko Cidih he tuakiri waitohu i hangaia mō tētahi pokapū rangahau mātauranga me te pūtaiao i Milan, Itāria, i hangaia ngātahitia e Tsinghua University me Politecnico di Milano. Ko ngā reta C me D e hanga ana i ngā āhua pai me ngā āhua kore o tētahi ki tētahi, e tohu ana i te kotahitanga o te ariā me te mahi, me te whakauru whānui o tētahi papa ā-ao. Ko te haurua-porowhita kei waenganui e whakaatu ana i te rā e ara ake ana. Ko te reta H e tū ana mō te "hub" (pokapū), ā, ko tōna āhua kore e pupuri ana i te ata whakaahua o te ingoa. Ka whakamahia te tuakiri ki ngā rauemi tā, ngā tohu matihiko, ngā paetukutuku, ngā mata, ngā pepa kua tapahia, me te akiriki.

Te Whakamihi

Mō te A' Design Award Rino

Ko Cidih Tuakiri Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Cidih Tuakiri Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Cidih Tuakiri Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Inenga & Pēketanga: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Tūtohu: Brand Identity, Logo, VI
Hangarau Whakanao: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Wero Hoahoa: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Rangahau: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Whakaaweawe: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Roanga o te Kaupapa: The project was started in November, 2020 and put into operation in May, 2021.
Rerenga Mahi: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Ngā Mema o te Rōpū: Peng Wang