Ko te hoahoa Jiang Hu Kōpaki Inu Waipiro nā Wei Li he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2023

Jiang Hu Kōpaki Inu Waipiro

nā Wei Li

Kiritaki: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #142224

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jiang Hu Kōpaki Inu Waipiro

Ko Jiang Hu he hoahoa kōpaki mō te huang jiu, he waina raihi tuku iho nō Haina. He taumaha te pōtae pounamu kia taea ai te whakamahi hei taimana pepa, ā, ka taea anō te huri hei kāpu inu. He iti te kaha o te ipu, e rite ai ki ngā tikanga inu noa. Ka hangaia te pouaka o waho mai i te whēra kaukau, kaua i te pepa, nō reira ko taua pouaka anō e tiaki ana i te ipu i te wā tuku. Ko ngā whakaahua e whai take ana i te tohu tawhito o Haina, e whakaatu ana i te oranga o tētahi kaihoe hoari. Ko te whāinga kia hoatu he āhua hōu ki tētahi hua tawhito.

Te Whakamihi

Mō te A' Design Award Rino

Ko Jiang Hu Kōpaki Inu Waipiro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Jiang Hu Kōpaki Inu Waipiro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Jiang Hu Kōpaki Inu Waipiro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Inenga & Pēketanga: 180mm x 90mm x 50mm
Tūtohu: Alcohol, Package, Chinese
Hangarau Whakanao: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Wero Hoahoa: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Rangahau: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Whakaaweawe: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Roanga o te Kaupapa: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Rerenga Mahi: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Ngā Mema o te Rōpū: Mr. Li Wei