Scentwalk Primary Function: Tuakiri Rangatōpū nā Chao Yang, Yiyang Li and Yilin Wang

Ko te hoahoa Scentwalk Primary Function: Tuakiri Rangatōpū nā Chao Yang, Yiyang Li and Yilin Wang he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2022

Scentwalk Primary Function: Tuakiri Rangatōpū

nā Chao Yang, Yiyang Li and Yilin Wang

Kiritaki: Communication University of Zhejiang

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

40,013

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #126459

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Scentwalk Primary Function: Tuakiri Rangatōpū

Book Text: Ko Scentwalk he tuakiri rangatōpū ariā mō tētahi kamupene o anamata e tango, e penapena ana i ngā maharatanga i te āhua o te kakara. He whakapoto te tohu i te ingoa waitohu, ā, kua hangaia mai i ngā whakaaro o ngā ngota kakara, raraunga, tangohanga, kohinga me te hīkoi. Ka whakamahi te tautuhinga tae i te kirihou hiriwa hōromita, he rawa e āhua hiriwa ana engari ka whakaata i te tae i roto i te māramatanga, e whakaata ana i te whakaaro he wai kore-tae te hau engari ka taea te waihanga kare-ā-roto. He hihiko te tohu, ā, ka honoa e tētahi oro motuhake. Ko ngā panui me ngā hua e pā ana ka whakatika i te whaiaro, ngā hoa rangapū, te whānau me ngā hoa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Scentwalk Primary Function: Tuakiri Rangatōpū te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Scentwalk Primary Function: Tuakiri Rangatōpū he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Scentwalk Primary Function: Tuakiri Rangatōpū he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Inenga & Pēketanga: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tūtohu: future, graphic, concept brand, poster, experimental
Hangarau Whakanao: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Wero Hoahoa: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Rangahau: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Whakaaweawe: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Roanga o te Kaupapa: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Rerenga Mahi: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Ngā Mema o te Rōpū: Chao Yang
Yiyang Li
Yinlin Wang.