City Ambassadors School Ko Te Tohu Tohu Tuhi nā Tanya Dunaeva

Ko te hoahoa City Ambassadors School Ko Te Tohu Tohu Tuhi nā Tanya Dunaeva he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2022

City Ambassadors School Ko Te Tohu Tohu Tuhi

nā Tanya Dunaeva

Kiritaki: Tanya Dunaeva

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

35,175

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #126443

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō City Ambassadors School Ko Te Tohu Tohu Tuhi

Kei te huna nga korero whakamere i muri i nga huringa o nga tiriti tawhito, a, kaore e taea te hono atu i te Taone me tetahi huinga tohu iti e mohiotia ana. I a ia e ako ana i te taone nui, ka kitea ano e te kaikorero a muri ake nei, penei i te tauira ka kitea he kura tuatahi i te kura. Mo te hanga i te tuakiri, i whiriwhiria he otinga tuhi, i runga i te kaupapa o te momo tuhi tuhi: ko te tuhinga tawhito o te Motu, i uru ki te tuhi kanga me nga momotuhi mohio a nga tohunga toi avant-garde. Ko te kaupapa tae he laconic-marama whero.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko City Ambassadors School Ko Te Tohu Tohu Tuhi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko City Ambassadors School Ko Te Tohu Tohu Tuhi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko City Ambassadors School Ko Te Tohu Tohu Tuhi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Inenga & Pēketanga: Design can be fixed at any staff
Tūtohu: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Hangarau Whakanao: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Wero Hoahoa: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Rangahau: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Whakaaweawe: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Roanga o te Kaupapa: The Project was accomplished during the Summer 2021 in Moscow
Rerenga Mahi: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Ngā Mema o te Rōpū: Leonid Slavin - tutor
Dmitry Chernogayev - curator