Happetsy Tuakiri Waitohu nā Anamarija Leljak

Ko te hoahoa Happetsy Tuakiri Waitohu nā Anamarija Leljak he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2021

Happetsy Tuakiri Waitohu

nā Anamarija Leljak

Kiritaki: Happetsy

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

43,117

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #122375

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Happetsy Tuakiri Waitohu

Ko Happetsy he tuakiri waitohu i hangaia mō tētahi kamupene hua mōkai. Ka whakakotahitia e te hoahoa te momo tawhito onamata me te iti hou o ēnei rā. Ka whakaaturia te āhua onamata mā te papatai tae, he momo momotuhi tuhi-ā-ringa, me ngā tauira ira porotaka. Ko ngā tahora mā, ngā wāhi tuwhera, me te momotuhi kore-serif ka tāpiri i tētahi āhua hou hōu. Ka honoa e te moko he whakaahua ngeru me te kurī ki tētahi tapawhā hāngai, he āhua e hono ana ki te pūmautanga me te pono. I tuhia ngā whakairoiro katoa hei kaitā, ā, ka tukuna i ngā tae RGB, CMYK, me Pantone kia rite tonu te āhua puta noa i ngā pāpāho katoa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Happetsy Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Happetsy Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Happetsy Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
Inenga & Pēketanga: Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
Tūtohu: Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
Hangarau Whakanao: All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Wero Hoahoa: Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
Rangahau: Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
Whakaaweawe: The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions
Roanga o te Kaupapa: The project started in March 2019 and finished in May 2019 in Denmark.
Rerenga Mahi: The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
Whakamana Whakaahua: Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.