Lifelong Online Mahi Matua: Paetukutuku Hokohoko-Ā-Ipurangi nā Centrick

Ko te hoahoa Lifelong Online Mahi Matua: Paetukutuku Hokohoko-Ā-Ipurangi nā Centrick he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Paetukutuku me te Tukutuku.

HiriwaTukutuku· 2021

Lifelong Online Mahi Matua: Paetukutuku Hokohoko-Ā-Ipurangi

nā Centrick

Kiritaki: Lifelong Online

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Tukutuku

41,031

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #113075

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Lifelong Online Mahi Matua: Paetukutuku Hokohoko-Ā-Ipurangi

Ko Lifelong Online he paetukutuku hokohoko-ā-ipurangi i hangaia mō te whakaaturanga me te hoko o ngā hua kiritaki uara-nui. E whai ana te hoahoa i te momo whakakite tino iti, me te tuku i te whakatere matua, te whakatere tuarua me ngā papātaka i te taha o te tauira āhua-F e whakamahia ana ki te pānui ihirangi ipurangi. I whakahoutia ngā tapanga kāwai me ngā tātari hei pūnaha matiti-maha e whakamārama ana i ia kohinga. Ka whakanui ngā porohita i ngā āhuatanga o ngā hua, ā, ka tere te tuku pārongo a ngā papātaka. Ko te wāhi tuwhera me te hoahoanga pārongo māmā ka whakaiti i te whakapoururu me te tautoko i ngā whakatau hoko tere ake.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Lifelong Online Mahi Matua: Paetukutuku Hokohoko-Ā-Ipurangi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Lifelong Online Mahi Matua: Paetukutuku Hokohoko-Ā-Ipurangi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Lifelong Online Mahi Matua: Paetukutuku Hokohoko-Ā-Ipurangi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Centrick simplified architecture, balanced aesthetics with speed, added invention to engineer this online experience. Research proves content is consumed at amazing speeds in an "F" pattern. Important information was placed along this pattern to drive conversions. Tickers used to rapidly convey information were built into this platform. Filters re-engineered for navigation to educate and enhance user experience. A singular visual language ensured ease, efficiency and scalability.
Inenga & Pēketanga: Shopify was the chosen platform. So, collections had to be re-engineered. Category tags and filters were redesigned as a multi-grid system to educate the offering of each collection. Product features drive sales. Carousels were reconstructed to showcase features, a first on this platform. Tickers, another first, were integrated to deliver efficiency and seamless communication. A clean and minimal visual style ensured aesthetics and speed, allowing the team to capture 300 shots in 32 hours.
Tūtohu: User Experience, User Interface design, Human Centrick Design, Behaviour Design
Hangarau Whakanao: It started with Centrick's obsession to make things look good, thus perform better. The design revolved around the philosophy "Minimal Maximal". Minimal in style, maximum in function. How a site is organised, dramatically affects how a customer feels. The information architecture minimised information overload, easing customer decisions. Clutter leads to fatigue, so space was used as a resting place for the eye. The 3 second rule of e-commerce was not just respected, but built around.
Wero Hoahoa: The hardest challenge was creating a visual style that aided rapid production of assets while retaining the aesthetic value of the website. It needed a system to reduce time, cost, bringing expandability and scalability to match ease and creativity. Shopify was restrictive. It needed invention across interfaces. During a lockdown 130 products had to be catalogued in 32 hours. It required logistic planning of a whole other level. Centrick had to be uncompromising in design and engineering.
Rangahau: Human Study was the foundation of our research methodology. They used tools like ethnography on site, retail observation, purchase decision hierarchy and mystery shopping experiments. Results proved Indian online shoppers seek value in each purchase. E-commerce sites tend to build a lot of clutter to resemble neighbourhood markets. But, this failed to find a sweet spot with online audiences. This endorsed the design philosophy "Minimal Maximal" which cleared the clutter to power sales.
Whakaaweawe: To create this new online destination, Centrick studied human behaviour in the offline world and sought inspiration from it. In crowded market places, retention time and engagement was particularly low. Beautiful spaces seemed to better engage audiences, increase their time spent with products and thus boosted sales. However these designed spaces were synonymous with luxury and big ticket items. Centrick found a gap and bridged it. The team took inspiration from beautifully designed showrooms and coupled it with the offerings of a market place. The result was an online destination that showcased high value products in an aesthetically pleasing environment.

Given that such websites have 3 seconds before potential customers turn their backs and walk away without learning about the brand or what's on offer, this design principle changed the way e-commerce and online marketplaces were thought and designed in India.
Roanga o te Kaupapa: The project started on 15 May 2020 and taken live on 14th July 2020. This included photography of over 130 products in 32 hours and during India's harshest lockdown. The centre for design was in Mumbai. Coding and Development was in Nasik. The brand was based in Delhi.
Rerenga Mahi: Core navigation, secondary navigation and tickers were made to follow the “F” shaped pattern for reading web content. Care, a single click for service, extending warranties and tutorials, was placed at its very edge. They pushed the standards of Shopify and enhanced its fundamental components. They changed the construction of collections into eye catching multi grid systems. Their collective obsession to simplify and create efficient and responsive design was at the core of this website.
Ngā Mema o te Rōpū: Roy Menezes
Yash Chauhan
Zara Daruwalla
Malavika Shah
Anamta Shaikh