The Meaninghall Tea Fonosana Dite nataon'i Suzhou SoFeng Culture Media Co.,Ltd.

Ny endrika The Meaninghall Tea Fonosana Dite nataon'i Suzhou SoFeng Culture Media Co.,Ltd. dia mpandresy sarobidy amin'ny 2020 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2020

The Meaninghall Tea Fonosana Dite

nataon'i Suzhou SoFeng Culture Media Co.,Ltd.

Mpanjifa: Meaninghall

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

25,697

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #97594

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny The Meaninghall Tea Fonosana Dite

Ny Meaninghall Tea dia famolavolana fonosana ho an'ny dite maitso Biluochun. Ny Biluochun dia dite maitso vokarina any Luxiang, tanàna kely eo akaikin'ny Farihy Tai any Suzhou, Sina. Ny fonosana dia vita amin'ny taratasy kanto manokana misy endrika mifangaro izay mampahatsiahy ny rindrina tranainy eo afovoan-tanàna. Ny sary tsipika tsotra dia manambatra ny mariky ny tendrombohitra, ny farihy ary ny efitrano ho sary tontolo iray. Ny fanindrian-kafanana dia ampiharina mba hanehoana ny toetra voajanahary an'ny dite. Nesorina ny sary voarafitra tsara, ka aseho amin'ny fomba tony sy maoderina ny kolontsaina eo an-toerana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana The Meaninghall Tea Fonosana Dite, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana The Meaninghall Tea Fonosana Dite. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana The Meaninghall Tea Fonosana Dite dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Refy & Fonosana: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Marika: Package, Tea, China, Suzhou, Biluochun
Teknolojia Famokarana: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Fanamby Endrika: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Fikarohana: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Aingam-panahy: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Faharetan'ny Tetikasa: The project started in April 2019 in Suzhou, China and finished in December 2019.
Fizotr'asa: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patanta: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Mpikambana ao amin'ny Ekipa: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Loharanon-tsary: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019