Winetime Seafood Fonosana nataon'i Olga Takhtarova

Ny endrika Winetime Seafood Fonosana nataon'i Olga Takhtarova dia mpandresy sarobidy amin'ny 2020 A' Design Award Platina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

PlatinaFonosana· 2020

Winetime Seafood Fonosana

nataon'i Olga Takhtarova

Mpanjifa: Sot B&d

Mpandresy A' Design Award Platina amin'ny Sokajy Fonosana

988,506

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #92361

Sadiho bebe kokoa Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Winetime Seafood Fonosana

Ny famolavolana ny fonosana ho an'ny andian-tsarin'ny Winetime Seafood dia tokony hampiseho ny fahamasinana sy ny fahatokisana ny vokatra, tokony tsy hitovy izany amin'ny mpifaninana, mirindra sy mahatakatra. Ireo loko ampiasaina (manga, fotsy ary voasary) dia mamorona mifanohitra, manantitrantitra ireo singa manan-danja ary taratry ny toerana misy ny marika. Ny hevitra tokana tokana novolavolaina dia mampiavaka ny andian-dahatsoratra avy amin'ny mpanamboatra hafa. Ny paikady fampahalalana an-tsary no nahafahana namantatra ny vokatra isan-karazany ny andiany, ary ny fampiasana sary, fa tsy sary no nahatonga ny fonosana hahaliana kokoa.

Ny Fankasitrahana

Momba ny A' Design Award Platina

Nandresy ny A' Design Award Platina ny famolavolana Winetime Seafood Fonosana, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Winetime Seafood Fonosana dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana Winetime Seafood Fonosana dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Refy & Fonosana: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Marika: seafood, fish, frozen food, packaging, branding
Teknolojia Famokarana: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Fanamby Endrika: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Fikarohana: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Aingam-panahy: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Faharetan'ny Tetikasa: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Fizotr'asa: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Loharanon-tsary: Imagines №1-5 are used images www.shutterstock.com
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