Hankany amin'ny votoaty
Yedao Lugui Baijiu Fonosana Zava-pisotro nataon'i Wen Liu and Xianwen Wu

Ny endrika Yedao Lugui Baijiu Fonosana Zava-pisotro nataon'i Wen Liu and Xianwen Wu dia mpandresy sarobidy amin'ny 2020 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.


VolafotsyFonosana· 2020

Yedao Lugui Baijiu Fonosana Zava-pisotro

nataon'i Wen Liu and Xianwen Wu

Mpanjifa: Hainan Yedao Liquor Developemt Co., Ltd

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

30,069

Loko

Ny Endrika

Momba ny Yedao Lugui Baijiu Fonosana Zava-pisotro

Ny Yedao Lugui Baijiu dia famolavolana fonosana ho an'ny marika toaka avy any amin'ny Faritanin'i Hainan any atsimon'i Sina. Toerana malaza valo mahatehotia any Hainan no aseho amin'ny endrika sary eo amin'ny anoloan'ny tavoahangy fitaratra. Ny etikety eo amin'ny vozony dia sarahina amin'ny loko hafa. Ny boaty ivelany dia vita amin'ny acrylic sy taratasy, ka azo hita mazava tsara ny tavoahangy misy sary ao anatiny. Ampiharina amin'ny boaty ny fanindrana volamena sy ny fanontana amin'ny landy, ary ny tavoahangy dia vitaina amin'ny asa tanana voninkazo voatono. Ny fandaharana loko manga tsotra dia maneho ny kolontsaina sy ny fizahantany ao an-toerana any Hainan.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Yedao Lugui Baijiu Fonosana Zava-pisotro, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Yedao Lugui Baijiu Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Yedao Lugui Baijiu Fonosana Zava-pisotro dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana
Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Refy & Fonosana
The packaging box size is 325mm in length, 326mm in width and100mm in height.
Marika
Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Teknolojia Famokarana
The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Fanamby Endrika
The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Fikarohana
The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Aingam-panahy
The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Faharetan'ny Tetikasa
The project started in October 2018 and finished in May 2019 in Shenzhen.
Fizotr'asa
Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Mpikambana ao amin'ny Ekipa
Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Loharanon-tsary
Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.

Noharena

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Ny Endrika Tsara dia Mendrika Fankasitrahana Lehibe

Ny A' Design Award dia loka iraisam-pirenena ho an'ny endrika tsara, tsaraina amin'ny mpitsara. Mandraisa anjara amin'ny A' Design Award mba hahazoana tombontsoa hankasitrahana ara-kalitao, hahazoana laza, voninahitra ary fampahafantarana ny asanao. Asongadino ny asanao ho an'ny A' Design Award ary ifaninano mba hahazoana ny A' Design Prize sarobidy.

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