Huanghongying Fonosana Ranon-dry nataon'i Wei Dai and Kun Luo

Ny endrika Huanghongying Fonosana Ranon-dry nataon'i Wei Dai and Kun Luo dia mpandresy sarobidy amin'ny 2020 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2020

Huanghongying Fonosana Ranon-dry

nataon'i Wei Dai and Kun Luo

Mpanjifa: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #87649

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Huanghongying Fonosana Ranon-dry

Ny Huanghongying dia endrika famolavolana fonosana ho an'ny ranon-dry naniry any amin'ny tendrombohitr'i Guizhou. Ny boaty ivelany dia natao amin'ny karotona maivana, izay mora entina, ampitaina ary averina ampiasaina indray. Ny ranon-dry dia zaraina ho kitapo kely misaraka, ka ny anjara isaky ny iray azo esorina tsy misy fiantraikany amin'ny sisa. Ny sary sokitra an-tanana dia manarona ny velaran'ny boaty ary maneho ny toetr'andro any amin'ny tendrombohitry ny ranon-dry, ny tontolo iainana voajanahary eo an-toerana, ary ny fomba fambolena ampiasaina ao amin'ny sahan-dry. Voatanisa eo anilan'ny sary ny angon-drakitra ilaina. Ny famolavolana dia mamela ny mpanjifa hahita ny niaviany sy ny kalitaon'ny ranon-dry.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Huanghongying Fonosana Ranon-dry, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Huanghongying Fonosana Ranon-dry. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Huanghongying Fonosana Ranon-dry dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Refy & Fonosana: Width345mm x Depth 165mm x Height 85mm
Marika: tea ,packaging, beverage, illustration, Graphics, Environmental
Teknolojia Famokarana: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Fanamby Endrika: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Fikarohana: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Aingam-panahy: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Faharetan'ny Tetikasa: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Fizotr'asa: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Mpikambana ao amin'ny Ekipa: Designer:Wei Dai
Creative Director:Kun Luo
Loharanon-tsary: Designer Wei DAI,Huanghongying,2017