Mrs T Endrika ara-orinasa nataon'i Julia Hell

Ny endrika Mrs T Endrika ara-orinasa nataon'i Julia Hell dia mpandresy sarobidy amin'ny 2018 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary.

VarahinaGrafika· 2018

Mrs T Endrika ara-orinasa

nataon'i Julia Hell

Mpanjifa: Mrs T

Mpandresy A' Design Award Varahina amin'ny Sokajy Grafika

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #60957

Midira lisitra fiandrasana Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Mrs T Endrika ara-orinasa

I Ramatoa T dia endrika ara-orinasa ho an'ny orinasa mpanamboatra sakafo tsara kalitao izay mampiasa dite ho singa ao amin'ny mofomamy sy sakafo matsiro. Ny endrika hita maso dia madio sy matsara tarehy, ary ny fonosana dia fotsy amin'ny ankamaroany, ampian'ny loko roa telo ara-orinasa. Ny logo dia miasa toy ny rafitra manamarika ny vokatra tsirairay novokarin'ny orinasa, ary ampiasaina amin'ny takelaka volamena mafana eo amin'ny karatra fifandraisana ara-barotra. Ny tsipelina nofidiana dia mampahatsiahy ny soratra an-tanana, ary manamafy ny toetra vita an-tanana an'ireo entana. Ny kitapo sy ny sisim-boasary fitahirizana dia arindrina sy asiana marika eny ivelany mba hiarovana ny sakafo ao anatiny.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Mrs T Endrika ara-orinasa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Mrs T Endrika ara-orinasa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Mrs T Endrika ara-orinasa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Refy & Fonosana: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Marika: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Teknolojia Famokarana: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Fanamby Endrika: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Fikarohana: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Aingam-panahy: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Faharetan'ny Tetikasa: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Fizotr'asa: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Mpikambana ao amin'ny Ekipa: Frontend Developer: Jannis Hell
Loharanon-tsary: All Images: Photographer / Jannis Hell, 2017