Once Upon a Rabbit Primary Function: Sarimihetsika Fohy nataon'i Jesseter Wang and Hannah Sun

Ny endrika Once Upon a Rabbit Primary Function: Sarimihetsika Fohy nataon'i Jesseter Wang and Hannah Sun dia mpandresy sarobidy amin'ny 2026 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Sarimihetsika, Lahatsary ary Horonantsary.

VarahinaSarimihetsika· 2026

Once Upon a Rabbit Primary Function: Sarimihetsika Fohy

nataon'i Jesseter Wang and Hannah Sun

Mpandresy A' Design Award Varahina amin'ny Sokajy Sarimihetsika

5,359

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #180467

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Once Upon a Rabbit Primary Function: Sarimihetsika Fohy

Book Text: Once Upon a Rabbit dia tetikasa famolavolana sarimihetsika izay nahazoana aingam-panahy avy amin'ny antsipiriany ara-kolontsaina amin'ny Fetin'ny Lelan-jiro sy ny fahatsiarovana ara-tsary tamin'ny fahazazana. Ny asa dia mametraka fiteny ara-tsary malefaka sy maneho fihetseham-po amin'ny alalan'ny fifangaroan'ny endrika telo dimizantsy sy ny fahatsapana amin'ny sary vita an-tanana, ka mamorona sary izay somary voarindra sady maivamaivana. Ny lohahevitra miverimberina toy ny bitro sy ny Tangyuan, baolina vary, dia ampiasaina ho fototra ara-tsary, raha ny fihetsika, ny gadona, ary ny firafitra kosa manasongadina ny atmosfera sy ny fitohizana, ka miteraka traikefa famolavolana mirindra izay miorina amin'ny hafanam-po, ny fahazarana, ary ny fifandanjana ara-kolontsaina.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Once Upon a Rabbit Primary Function: Sarimihetsika Fohy, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Once Upon a Rabbit Primary Function: Sarimihetsika Fohy. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Once Upon a Rabbit Primary Function: Sarimihetsika Fohy dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Refy & Fonosana: 16x9 video file
Marika: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Teknolojia Famokarana: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Fanamby Endrika: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Fikarohana: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Aingam-panahy: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Faharetan'ny Tetikasa: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Fizotr'asa: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Mpikambana ao amin'ny Ekipa: Jesseter Wang,
Hannah Sun
Loharanon-tsary: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]